To ease customer journey in the largest mall in the world, the project is to assess, recommend & address physical signage within The Dubai Mall’s infrastructure.
Assessment & recommendations for mall signage:
- Main attractions
- Landmark stores
- Guest Services Location
- Public Transport Location
- In-Mall Amenities
- Parking Infrastructure
Assessment heuristics:
- Look & feel
- Culture
- Direction
- Accessibility
- Simplicity
- Consistency
Assessments were graded based on the heuristics to arrive at an impact score and recommendations to fix.
The resolution plan ensures the following are taken into account:
- Scalability of the solution – ease of operating, updating & expansion
- Visual triggers – use landmarks to provide memorable triggers
- Universal visual design – use common icons & logos, reducing the need to translate into multiple languages
- Culture – sign languages in English & Arabic in line with local culture
- Limit navigation choices – reduce confusion in journeys
- Decision points – provide information at key points in the journey
- Use appropriate lighting – plasma vs LCD vs LED for best impact without disorientation
