Aimia, formerly known as Groupe Aeroplan, is a data-driven marketing and loyalty analytics company headquartered in Montreal, Quebec, Canada.

Aimia offers a full suite of services delivered through three loyalty service streams:

  • Coalition Loyalty – designing, building and managing multi-partner and shared currency loyalty programs around the globe
  • Proprietary Loyalty – designing, building and managing strategic business and customer loyalty programs for individual clients around the globe
  • Loyalty Analytics – collecting, analysing and deriving actionable insight from customer data to deliver measurable marketing ROI for clients and partners around the globe

Based in Dubai, UAE, I served Aimia initially as an IT Applications Manager and grew into Head of Information Technology & Data Services from 2012 through to 2016.